HOW US STREETWEAR REINVENTED THE HOODIE

How US Streetwear Reinvented the Hoodie

The hoodie, a now-iconic piece of streetwear, was born out of function before becoming a fashion staple. Initially designed in the 1930s by Champion for workers braving cold warehouses, the hoodie’s drawstring hood and front pouch were practical solutions to harsh working conditions. Over the decades, it transcended its workwear roots and entered

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